Some organizations jump into social media with great excitement. Others with great trepidation. What we know is that the rules of engagement in social media are in many ways fundamentally different than those of other communication tools we've used in the past. A good social media policy provides clear guidelines as to how staff should represent themselves and the organization when posting and interacting with the community, freeing them up to think more strategically. A social media policy is also likely to help leadership feel more comfortable with the less formal nature of social media by letting them establish boundaries for its use. Often to gain comfort and confidence, we need to reduce the fear, get clear on expectations, and be on the same page with our staff, supervisors, board members, and the community.
This Workbook is designed to help you, as an organization, ask important questions about social media, and how you will manage it and use it to your advantage, thoughtfully. The Workbook is offered as a PDF download free of charge, thanks to the following sponsoring organizations: The AVI CHAI Foundation, The Union for Reform Judaism, and See3 Communications.